‘The Wizard of Oz’ in the advertisements

Wizard of Oz advert

The Wizard of Oz’ inspired a generation. Lots of people fell in love with the story, the books, the songs and Judy Garland after the film was released. Many years later, most of the people know and remember the film because it’s an icon. The characters or the plot have been used several times in advertisements or in literature and theatre. I found a few adverts inspired in ‘The Wizard of Oz’ that I really enjoy. Do you know any other? Share it with me, I’m always happy to discover new things!


1) Trina Tea

That’s a Spanish advert about a tea brand. They were promoting some new teas with different colours and they got inspired on the yellow brick road from ‘The Wizard of Oz’. On the advert, while listening to a wonderful cover of ‘We’re Off To See The Wizard’, we see lot of people following some circles in different colours. They follow the colour of the tea they like, but of course the customers can change it too. Don’t worry if you don’t understand Spanish, there aren’t dialogues. Just at the end says ‘tea black, tea red, tea green and tea white. Here’s your new soft drink of tea’. Sorry for the quality, I couldn’t find anything better. Enjoy it!


2) Emily Xfinity

That’s one of my favourites. It’s a MUST. You need to watch this advert because it’s really beautiful. Emily is a young girl with vision disabilities, so she explains that ‘The Wizard of Oz’ is one of her favourite films and she explains how she imagines the different characters. The producers created the characters according to her descriptions and you can see how they look like. It’s really moving. There are some more videos of her that I recommend to have a look because she is very young but she has a lot of personality and she explains lots of interesting things about her life and her disability, and also her love for ‘The Wizard of Oz’.


3) M&M’s

The M&M’s were playing with the idea of colour and black and white. In this case, Dorothy just awakes from her dream in Oz and she realises that she met the different M&M’s and she saw them in colour. It’s a mixture of a classic and the modern in one advert. It’s funny to see, I think they had a good idea while producing this.


4) FedEx

A special delivery from FedEx to Oz. The Lollipop Guild have lost their particular voice so they need from FedEx to get some helium balloons to brink their higher voices back. The company took the referent of the film to show their services. The film is popular and the advert is funny, so it works really well.

I hope you enjoyed them like me. Do you like any other? Share it with me!




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